Bridgestone launches research project to develop a sustainable source of natural rubber

Bridgestone Corporation (BSJ), today announced the Bridgestone Group's plans for an extensive research project in the United States dedicated to developing Guayule as a commercially viable, renewable source of high-quality natural rubber and as an alternative to the Hevea tree. Guayule is a perennial shrub native to the southwestern United States and northern Mexico. This plant produces natural rubber in its bark and roots. Natural rubber from Guayule has almost identical qualities compared to natural rubber harvested from Hevea trees, which is currently the primary source for the natural rubber used in tires. This project is being done by Bridgestone Americas Tire Operations (BATO) in collaboration with BSJ. BSJ is providing the funding and strategic input for the effort, while BATO will be responsible for finding the suitable location and operating the pilot farm and process research facility. BATO will also leverage the resources of the Bridgestone Americas Center for Research and Technology and its Akron Technical Center to provide technical and research expertise.