Clemson University establishes social media listening center with support from Dell, Salesforce Radian6
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Clemson University has built a Social Media Listening Center (SMLC), with support from Dell and Salesforce Radian6. The center enables students to monitor thousands of online conversations about organizations, brands, products and services on a global scale in real time. This allows for more sophisticated review, routing and response to social media posts and content.
“We are early, possibly the first, academic adopters of this technology and approach,” said Clemson’s Chief Information Officer Jim Bottum. Bottum learned about a social media listening center during a visit to Dell’s headquarters last year. He proposed a partnership that would involve student engagement, faculty research and an environment to test the value of the center in helping an IT organization move into a more proactive service position.