Amazon Software Knows Where You Are, Predicts Where You'll Go Next | Popular Science

Location-aware apps are pretty prevalent on most smartphones — some help you find your friends, others can help you find your phone if it’s lost, and so on. So the news that Amazon has patented a new location-tracking software system isn’t a big deal. Until you notice that it’s also a location-predicting system. Amazon wants the ability to not only track where you’ve been and where you are, but where you might go next, to better target ads and messages that would show up on your mobile device.