Don’t Give Away the Store: Protecting retail with design patents

One of the most important things for a retailer to protect from copying is its retail environment, its familiarity. The thing that makes customers feel they’re in an Apple store, a Burberry store, a Best Buy, or a Home Depot — even if there was no sign on the door. A retailer’s unique style and familiarity can build comfort and trust with its customers. At least, until the competition copies this style, and it no longer feels unique.

https://www.chainstoreage.com/store-spaces/dont-give-away-the-store-protecting-retail-with-design-patents/