Daniel Porter
May 30, 2012
Featured

VIDEO - GlobalFoundries launches PR campaign

Yesterday evening, number three foundry GlobalFoundries released a swath of PR videos of talking heads on CGI backgrounds. The videos feature a variety of GlobalFoundries expounding upon details of their manufacturing processes, as well as touting some of their more prominent partnerships. "If you've seen our memories in the past, you should check out the new ones," suggests Leah Schuth, technical marketing manager from ARM. Rambus, LightWIRE, and Broadcom are also represented.  In the attached video, Ana Hunter -- Vice President of Foundry for Samsung Semiconductor -- discusses successes of the two companies' partnership, particularly in 28nm technology. "The 28nm process technology will become the foundation for a new generation of portable electronics, that are capable of handling streaming video, data, voice, social networking and mobile commerce applications," she says, sailing through the stars -- apparently just below lightspeed. GlobalFoundries also got a new head of human resources yesterday.